At BlueRidge Meds, we take your privacy seriously. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website and use our services. We are committed to being transparent about our data practices and giving you control over your information. Please read this policy carefully to understand our practices and your rights.
This Privacy Policy (“Privacy Policy”) describes how BlueRidge Meds and its affiliates, (collectively, “we,” “our,” “us”, “BlueRidge Meds”), handle your information from the time you access our website, applications, platform, and associated Services. By accessing this website and its associated applications, platform, and/or services, you acknowledge that you have read, understood, and agree to be legally bound by and comply with the terms set forth herein. If you do not or cannot agree with any part of this Privacy Policy, you may not access nor use the website, applications, platform, and/or services.
This Privacy Policy applies to all Personal Information processed by us in connection with or as part of your use or interaction with our websites, apps, and us, if we do not have an established patient relationship with you. To establish a patient relationship with us, you must successfully register as and remain a Member.
If we have an established patient relationship with you, those portions of our websites, apps, and interactions with us that require a username and password or other authentication process to access are not covered by this Policy but instead are covered by a separate HIPAA Notice of Privacy Practices (“the HIPAA Notice”). The HIPAA Notice, and not this Policy, also covers the collection and use of your Protected Health Information (“PHI”) as defined under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).
We reserve the right to revise this Policy at any time. We will make the revised version of this Policy available on our website. The date this Policy was last revised is identified under the title above. By continuing to use and interact with our websites, apps, and us after revisions to this Policy are made available on our website, you accept the revised Policy unless we are required by law to obtain your acceptance some other way. If you disagree with any part of this Policy, or any future revisions to it, please discontinue your use and interaction with our websites, apps, and us.
If you have questions about this Policy or our privacy practices, please contact privacy@blueridgemeds.com.
We obtain the following categories of your Personal Information from the following sources. We require certain types of your Personal Information so that we can provide goods or services to you. For example, to successfully register as a Member, you must provide your full name, date of birth, gender, street address, telephone or cellphone number, and email address. If you do not provide us with this Personal Information or ask us to delete it, you may no longer be able to access or use some or all of our goods or services.
We collect Personal Information that you provide directly to us through the following sources:
The specific types of Personal Information we collect include:
We collect information about your use of our websites, apps, and the devices you use to access them. Some of this information is Personal Information and may be considered Sensitive Information. The technologies we use include cookies, software development kits (SDKs), tracking pixels (also known as web beacons or clear GIFs), and web server logs.
When you use our websites, we collect information such as your domain name and IP address; the city, state, and ZIP code associated with your IP address; operating system and platform; browser type and language; the state and country from which you access our websites; the date and time you access our websites; the pages that referred you to our websites; the number of clicks you use to navigate our websites; the files you download on our websites; our webpages you view, the order in which you view them, and the time you spend viewing them; the search terms you use on our websites; error logs; and other similar information.
When you use our apps, we collect information about the device used to access the apps, including the operating system, version, and advertising identifiers; domain name and IP address; browser type; Internet service provider; the date and time you use the apps; your use of the apps, including the time you spend using features of the apps and whether you update the apps; and other similar information.
When you interact with us on social media platforms, we may collect your Personal Information including your name, email address, and any comments or content you post. We also collect your Personal Information if you sign up for one of our promotions or submit information to us through social media platforms.
When you access our websites, apps, goods, or services through a third-party connection or log-in, you may allow us to have access to and store certain information from those third parties depending on the personal settings of your computer or device. Similarly, if you choose to connect our apps to third-party platforms or tools, or with other apps on your device, those third parties and tools may allow us to have access to and store additional information as it relates to your use of our websites, apps, goods, or services.
In connection with providing you access to our websites, apps, goods, and services, we may use your information for the following purposes:
We process your Member registration attempts through successful completion; communicate with you about the websites, apps, goods, and services; respond to your questions, communications, and feedback; fulfill your requests for customer and technical support; process your orders and payments for goods and services; administer your account; and verify your identity.
We conduct internal analyses to understand and improve the effectiveness of our websites, apps, goods, and services; better define our actual and potential Members; decide to discontinue, or add new, features, goods, or services; ensure that content from us is presented in the most effective manner for you and for your computer or device; and facilitate your participation in research and surveys.
We communicate with you by email, phone, text, and social media about our goods and services, and the goods and services of our third-party partners, and surveys, contests, and promotions. This includes the use of SMS for conversion tracking and email remarketing.
We use or disclose your information when necessary for us to comply in good faith with any legal requirements or process, or to establish, exercise, or defend our legal rights, such as protecting against malicious, fraudulent, or illegal activity.
We may aggregate or deidentify any information collected about you through our websites, apps, goods, and services such that the information can no longer be linked to you. We may use that aggregated or deidentified information for any purposes, including for research and marketing purposes, and may also disclose that data to our third-party partners.
We may provide access to or disclose your information in the following ways:
We provide access to or disclose information about you to third-party service providers who provide goods or services on our behalf to enable us to carry out any of the purposes described in Section 2 above.
If you reside in a state that has passed a comprehensive data privacy law, you have the following rights concerning your Personal Information. California residents are provided their specific notice in Section 6 below.
You may confirm whether we are processing your Personal Information, unless providing that confirmation would require us to reveal a trade secret.
You may ask to delete Personal Information provided by, or obtained about, you, unless we are required by law to keep it.
You may obtain a copy of your Personal Information processed by us, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another party without hindrance, where the processing is carried out by automated means, provided we are not required to reveal any trade secret.
To opt-out of the processing of all of your Personal Information for purposes of targeted advertising, the sale of your Personal Information, or profiling in furtherance of solely automated decisions that produce legal or similarly significant effects concerning you.
To exercise these rights, please contact support@blueridgemeds.com. For us to comply with these requests, we will need to verify your identity to the degree of certainty required by law. We will verify...